Full Name of the book is "The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives"
by Frank Moss.
I couldnt read yet.
But i want to share the following book reviews:
http://www.goodreads.com/review/show/242837755
http://www.goodreads.com/book/show/9093391-the-sorcerers-and-their-apprentices